What is a business auto-reply message?
A business auto-reply is a pre-set message sent automatically when a customer contacts you, an out-of-office notice, a welcome, or a quick answer to a common question. A good one confirms you received the message, sets a response-time expectation, and gives one clear next step. The same replies work across Instagram, WhatsApp, Facebook Messenger and SMS.
Fill examples for your business
Channel
Situation
Tone
40 templates
New DM, warm hello
Hey [NAME]! Thanks so much for reaching out to [BUSINESS] 🤍 What are you looking to book in for? Happy to help you find a time.
New DM, professional
Hi [NAME], thanks for getting in touch with [BUSINESS]. Let me know which service you're interested in and your preferred days, and I'll check availability for you.
New follower auto-DM
Yay, thanks for the follow! 🎉 If you've been thinking about [SERVICE], DM me the word BOOK and I'll send you my next openings.
"How much?", quick quote
Great question! [SERVICE] is [PRICE]. Want me to hold you a spot this week? I book up fast 🙌
Price + full menu
Hi [NAME]! [SERVICE] starts at [PRICE]. You can see the full price list here: [BOOKING LINK]. Would you like me to pencil you in?
Price depends on the detail
It depends a little on what you're after, but [SERVICE] usually runs around [PRICE]. Send me a pic of the look you want and I'll give you an exact quote 📸
Got openings this week
I've got a couple of spots left this week 🙂 What day works best for you? I can send you the exact times.
Send to booking link
Hi [NAME]! You can see my live availability and book [SERVICE] straight from here: [BOOKING LINK]. If nothing fits, message me back and I'll sort something out.
Confirm the appointment
You're all booked, [NAME]! 🎉 [SERVICE] on [DAY] at [TIME]. I'll send a reminder the day before. Can't wait to see you!
Confirm + what to expect
Confirmed: [SERVICE] on [DAY] at [TIME]. Please arrive 5 minutes early. Address and prep notes are here: [BOOKING LINK]. See you then!
Deposit to hold the spot
To lock in your time I take a [DEPOSIT] deposit that comes off your total. Once that's through I'll confirm [DAY] at [TIME]🤍 Want the payment link?
Deposit policy, clear
A [DEPOSIT] deposit secures your appointment and is deducted from the final price. It's non-refundable within 48 hours of the booking. Here's the link to pay: [BOOKING LINK].
After-hours auto-reply
Thanks for your message! 🌙 I'm away from the phone right now but I'll get back to you first thing. If you want to book [SERVICE], here's my link so you don't lose your spot: [BOOKING LINK].
Closed for the day
Hi [NAME], thanks for reaching out. Our hours are [HOURS] and I'll reply as soon as we're open. To book right away, you can use [BOOKING LINK].
Happy to reschedule
No worries at all, life happens! 💛 What day suits you better? I'll move [SERVICE] over and keep your deposit on file.
Reschedule with policy
Happy to reschedule. Just a reminder I need 24 hours' notice to move an appointment without losing the deposit. Which day would you like instead?
Gentle nudge (no reply yet)
Hey [NAME], just floating this back up 🙂 Still keen for [SERVICE]? I've got [DAY] free if you want it, but it tends to go quick.
Last spot this week
Hi [NAME], following up on your message about [SERVICE]. I have one opening left this week at [TIME] on [DAY], would you like me to hold it for you?
Win back a ghosted lead
Hi [NAME]! It's been a little while 🤍 I've had a cancellation open up for [SERVICE] this week. Want me to save it for you before it's gone?
Come-back offer
We miss you! 👀 Book [SERVICE] in the next 7 days and I'll throw in a little treat on the house. Just reply YES and I'll send times.
Where are you located?
We're at [ADDRESS] 📍 There's parking right out front. Want me to book you in for [SERVICE] while you're here?
What are your hours?
Our hours are [HOURS]. [SERVICE] takes about [DURATION], so I'd suggest arriving a few minutes early. Shall I check the next opening for you?
First-time client info
So glad you found me! For your first [SERVICE], just come with clean [PREP] and I'll take care of the rest. Any allergies or things I should know? 🤍
Thanks + rebook
Thank you for coming in today, [NAME]! 🤍 To keep [SERVICE] looking its best I'd rebook you in around [DURATION]. Want me to hold the same time next round?
Thanks + ask for a review
It was lovely to see you, [NAME]. If you enjoyed your [SERVICE], a quick review really helps my small business 🙏 Here's the link: [BOOKING LINK]. See you next time!
New DM, short & professional
Hi [NAME], thanks for messaging [BUSINESS]. What can I help you book?
"How much?", playful
Ooh good choice 😍 [SERVICE] is [PRICE]. I've got a couple of spots left this week, want one before they're gone?
Price range + consult
Hi [NAME]! [SERVICE] ranges depending on length and detail, starting from [PRICE]. Tell me what you're after and I'll confirm the exact price and time.
Availability, playful
Yesss let's get you in 🙌 I'm open a few times this week. Morning or afternoon person?
Fully booked, waitlist
I'm fully booked this week, but I keep a cancellation list and spots open up often. Want me to add you and message you the moment one frees up?
Confirm + prep reminder
All set, [NAME]! [SERVICE] on [DAY] at [TIME] 🤍 Come with clean [PREP] and I'll handle the rest. See you soon!
Deposit, no policy talk
Lovely! I just take a small [DEPOSIT] deposit to hold your time, and it comes off your total. Want me to send the link?
Weekend / closed message
Thanks for reaching out! We're closed for the weekend and I'll reply Monday. In the meantime you can book [SERVICE] anytime here: [BOOKING LINK].
Reschedule, short
Totally fine! What day works better and I'll move you over 🤍
Follow-up, casual
Hey [NAME], still want in for [SERVICE]? 👀 No pressure, just don't want you to miss out.
Win-back, professional
Hi [NAME], it's [BUSINESS]. It's been a while since your last [SERVICE], I'd love to get you booked back in. Would you like me to send this week's openings?
Parking / how to find us
We're at [ADDRESS] 📍 Easiest parking is right out front. Message me when you arrive and I'll come grab you!
Payment methods
Great question, I take card, cash and bank transfer. The [DEPOSIT] deposit is online, and the rest you can settle at your appointment. Shall I book you in?
Cancellation policy
Happy to explain, I just ask for 24 hours' notice to cancel or move an appointment, otherwise the deposit is kept. Everything else is flexible 🙂
Thanks, playful + rebook
You looked amazing today 😍 Tag me if you post a pic! Want me to lock in your next [SERVICE] now so you don't have to think about it?
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Templates still need you to hit send. Christine reads each DM and answers it herself, in your voice and off your own price list, any time of day. She replies at 2am too, when the booking usually goes to whoever answers first.
See Christine answer Instagram DMs